You may have noticed our Gone in 60 Seconds campaign running on Vanguard. If you’ve clicked on it you’re taken to an opt-in page for subscribing. Why? Read on…

The Government of Canada is putting in new rules to protect you, the reader, from unnecessary spam messages in your inbox, and we’re completely onboard! This is great news for both readers and publishers.

The new legislation goes into effect later this summer. Unlike legislation in other countries which require publishers to simply provide clear unsubscribe or opt-out information, the Canadian legislation protects readers further by requiring publishers receive an opt-in request from the reader before they send a message.

For readers, the new legislation means that it will be easier than ever to identify who is sending you a message and how to unsubscribe if you don’t want to receive it anymore. For publishers, it means they have a clear idea of who is subscribing to their services and it provides a great opportunity for them to “check-in” and see how they can improve their correspondence channels.

Not only will the legislation be good for cutting down spam but it should also mean that it should become easier for you to identify malicious emails in your inbox since publishers now have to clearly identify themselves when they send you any electronic correspondence.

What does that mean for you, the Vanguard reader? It means if you’d like to ensure we’re keeping in touch regularly with our custom-curated newsletter, you can click one of the banners and sign up. If you’re already a subscriber, you don’t need to do anything, you’ll continue receiving Vanguard updates and easily unsubscribe at any time.

Let us know what you think about the legislation in the comments below!